PUBLICITY
Bus Companies have never been good at publicising their services but today this is considerably worse to the extent it is pitifully inadequate. Bus companies used to produce an all embracing timetable in a standard national UK A5 format which would cover all of that company’s services, plus the majority of those run by other operators in their area. These included all sorts of local details, including town maps, showing where to board the bus, and half days, plus market days, and location of public toilets and buildings of interest. These were priced as loss leaders.
Continue reading Barriers to bus travel