Such was the substance of the reply to our letter to Lothian Buses seeking reassurances about the 113 service. I quote:
It is not our intention to instigate the 113 on such a short term basis that it will not be given every opportunity to prove its sustainability as you fear based on previous experience with other operators.
We had written in to Lothian Buses broadly welcoming the new service and seeking clarification on a number of matters that had left us and other users a little bit confused. We were curious as to why it was necessary to create a new brand East Lothian Buses. We have learnt that:
The operating name of ELB is a trading name to reflect the operating area of this service and hopefully it will develop brand loyalty.
Continue reading The 113 will be given every opportunity to prove its sustainability